Panduit is an innovative, customer-focused company. Our continuous flow of new products, software, and acquisitions is strengthened by a consistent expression of our global brand. From social media to mobile apps, printed literature and packaging, we tell our story to a global audience. Our communications carries a message about a specific business, product or idea, as well as an overall message about Panduit.
The Panduit Brand Identity System was developed to allow individual businesses (IC/MRO, OEM, IA, Enterprise and Data Center), brands or products to tell their unique stories through value propositions, messaging, and visual imagery, while still maintaining a connection to the global Panduit brand.
The goals of the system are to:
Panduit Identity and PoliciesProof Points
Q & A: How do I support the Panduit brand identity?
The Panduit brand identity should be further supported by quantified proof points and competitive claims (e.g. R&D investments – Panduit labs, number of countries, installed base size, creation of industry standards, number of patents, size of partner ecosystem, alliance types, awards/recognition, etc.) when preparing brochures, collateral, and corporate profiling.
Innovate
Provide a unique and efficient way to leverage and build the strength and value of the Panduit brand
Educate
Visually express the brand essence: "Infrastructure for a connected world"
Communicate
Help businesses tell the story of how Panduit innovation is continuous, collaborative, and transformative
Motivate
Help us to emotionally connect with customers by communicating the "who" and the "why" behind Panduit innovation–to help our customers succeed
We have created Business Partner Brand Guidelines so that our partners can also tell the Panduit story to their customers and business partners.
Have a question? Email Us!
Simply send an email to brand@panduit.com, and a member of our team will respond shortly.
