SEO (Search Engine Optimization)

SEO stands for Search Engine Optimization, and it is the WORK that goes into a website to get it on the 1st page of Google.

Why Do You Need to Be on Page 1 of Google?



"81% of consumers search online before buying. Purchases begin with search. Prospective buyers search online for helpful product information, price comparisons, and trustworthy reviews." – Adweek

84% of clicks are organic. Searchers skip advertisements and click on organic search results to find what they're looking for.

Why do you need to be on the 1st page of search engines like Google? Because nearly every customer out there who is looking for local products and services starts the buying process online. Think about how huge that is! And they skip past the paid advertisements and go straight for the organic search results. That means if your business isn’t on the 1st page of search results, you’re out of the race before it even starts. Potential customers may never even know you exist.

Featured Insights


VIDEO


Listen in as Paige explains how to use keywords to increase your SEO ranking



CASE STUDY

Our Capabilities



Law Firm Case Study

Law firm sees 62% increase in pageviews

Employee Rights Law Firm – Los Angeles, CA

SEO Results

SEO Strategy

This client has only been with us for a very short time, but we are already seeing great success with their SEO campaign. They are a law firm based in California, with new offices opening up in other states. To help them rise above their local compeition in one of the most competitive areas of the world (Los Angeles), we had to pick the right keywords in order to target the right audience.

We performed extensive keyword research, conferred with the client, and strategically implemented their chosen keywords on their website. We also began off-site work to help build relevancy and credibility with Google and other search engines. This work has led to 48 keywords on page 1- many of them jumping over 100 positions - for a variety of legal services in an extremely competitive region.

This client has also recently opened an office in New York City, and we’re using the same SEO strategies to break into this incredibly competitive market. Just like we saw with their LA campaign, we’re beginning to see huge success, with some keywords already landing on page 1! We’re excited to continue working with this client to help them continue expanding their online authority in two of the busiest cities in the world.

Keyword Results

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