In the Devise stage, all strategies discussed and created in the Discover phase are finalized. Each strategy is scrutinized and reworked if needed. This allows input from all team members, which encourages a culture of teamwork and eliminates spectatorship.

Outcomes include:

• Brand Strategy

• Website Design & Development Strategy

• Testing Strategy

Using the Hasso-Plattner Institute of Design's concept of Design Thinking, we take our clients through a 5-stage process for the look and feel of their digital properties. This allows for a solutions that are creative and innovative and align with your business goals.

Simply put, it allows for a design that builds better products and services and can position them to scale right alongside the company.

The Process

The Develop stage consists of 2 parts: Application and Implementation.

In this phase, the Front-End Development and Back-End Development takes place. We ensure all systems are prepared, tested, and ready to go.

It is in the Implementation phase that additional features are built alongside the website to ensure that performance, traffic, and compliance are addressed.

After strategizing, designing, and developing, we prepare your site for the world to see! At this stage, heavy testing is involved, as we encourage testing from the client and the QA team. The teams work together to finalize the site, comparing the finished look to the design that was created back in the Design stage. Each provides feedback, and then those items are compiled into a to-do list in our collaborative environment, where each team checks to make sure all items are addressed.

In the beginning of the process, teams are encourage to document any task performed step-by-step. In this stage, we bring all those notes in the Knowledge Manager tool. This tool will be a living document, which will become a "go-to" for current and future team members.

Now that the site has been launched, we begin the process of learning more about how we can improve it. Here, we implement a 3-step approach: Training, Learning Management (Job Aids), and a business improvement process using Lean Six Sigma.

Now that your site is live, it's time to market it to the masses! We bring in a structured, done-for-you digital marketing strategy & plan, where your website will be promoted using multiple digital marketing tactics including: email, content marketing, social media, and SEO (Search Engine Optimization)!

• Email Marketing

• Content Marketing

• Social Media

• Search Engine Optimization

In this stage, we drive your business' growth! We help you build your audience as well as develop additional revenue streams! We explore the best options that will fit your business needs, which could include:

• Launching a podcast

• Developing an online community

• Creating an online course

• Implementing a paid membership area on your website

• Facilitating an online group coaching program

Make a commitment to customer service, and there's no better way to accomplish that than with a chatbot. In this stage, we build a chatbot with predetermined scripts that help you to answer questions that you customer may have at any time! These days, you can no longer ignore your online customers--you must be available 24 hours a day and 7 days a week!